Learning Art Essays - Drawing, Figure Drawing,

Learning Art I am working on the structure of the human anatomy. Our teacher wants us to feel the structure through gestures and get the proportions correct. We have just finished working on the Human skull, have worked with the whole figure, and now we are moving on towards the hands and feet. The fine detail, of course, can not be captured exactly as is, but the objective of our assignment is to make the figure appear as human like as possible. I have a technique that has made me improve my work. I draw as if I have never seen what I am drawing and I have to present the work I do before a queen or someone of a high rank. It also helps to get total determination before you start your assignment to think you will do well. Be clam and relaxed to a point where you are comfy yet still alert for your work. Your drawings should have a guesture that is almost equivalent to the movement of your subject that you are drawing. I found out the easiest materials to work with are the most simple. Instead of newsprint paper, which is more soft, and harder to work with, I use sketch paper. The sketch paper is more rugged. I use a pencil instead of charcoal. The pencil gives you the advantage to get a more fine point as well to make your lines lighter if necessary. It is also easier to erase. In class, we usually either have a model to draw, or work with each other's figure. I feel it is better to work with our classmates rather than the model because we have gotten use to each others appearance's which makes it easier to draw. For our homework this week, we are assigned to draw the foot three or four times on the same sheet of paper, life size. I feel that my class and myself has an easier time doing the hands and feet than the human skull because if you slightly are incorrect on your drawing it doesn't make the drawing unrecognizable. With the face, you can be off in the slightest of ways and everything else will be thrown out of proportion. It is a well concentrated assignment. Before I came to Montserrat I had no experience whatsoever in drawing, so when I started in on this, it was a real challenge. I felt that I have been able to keep up and have learned more quicker than I thought I would. I adapted fast to what she was teaching to our class, and I must say I am proud of myself for that. The only experience I have had was art class in junior high, and even then it wasn't drawing the human figure, it was more like painting and ceramics. The previous summer, my grandfather who is an artist, brushed me up on some work that he knew I would be doing that has also helped. I have still a lot to learn, but I am patient about it.

Free Essays on Neanderthals Portrayed In The Media

There are many movies in popular media that misrepresent Neanderthals. In the movie â€Å"Quest For Fire,† there are several aspects of Neanderthals that are accurately and inaccurately portrayed. These aspects include physical dimensions of the body, tool use, the capability of language, and, of course, the use of fire. Regarding the physical makeup of Neanderthals, there are some correct representations that Jean-Jacques Annaud tried to replicate (Scheib, 1990). But certain aspects of the Neanderthals physicality could not be fully realized, due to bone structures. In the movie, the Neanderthals have markedly developed brow ridges that accurately depict the shape of true Neanderthals (NOVA, 2002). However, there are certain physiological aspects that could not be properly represented. From discovered fossils, it has been shown that Neanderthals have longer, more slender pubic bones, specifically the crest of the pubis, than that of the modern human (Spilman, 2003). Since the actors naturally have the physical make up of today’s humans, the difference could not be accurately portrayed. Other aspects of the physicality of the Neanderthals that could not be represented precisely are the adaptations that made Neanderthals well fitted for terrestrial life. They had massive bones, and strong attachments to the joints. The hip joint was surrounded by powerful muscles and strong supportive ligaments that aided in mobility. The muscles of the thigh had different points of insertion on the femur than that of modern humans (Spilman, 2003). Unfortunately, these Neanderthal-specific features could not be depicted, because of the difficulty surrounding that kind of physical manipulation. There are still more physical aspects that are misrepresented in â€Å"Quest For Fire.† These include cranial features that could not be transformed. In Neanderthals, the skull was fairly large and the walls of the cranium were thick. In a few of the ch... Free Essays on Neanderthals Portrayed In The Media Free Essays on Neanderthals Portrayed In The Media There are many movies in popular media that misrepresent Neanderthals. In the movie â€Å"Quest For Fire,† there are several aspects of Neanderthals that are accurately and inaccurately portrayed. These aspects include physical dimensions of the body, tool use, the capability of language, and, of course, the use of fire. Regarding the physical makeup of Neanderthals, there are some correct representations that Jean-Jacques Annaud tried to replicate (Scheib, 1990). But certain aspects of the Neanderthals physicality could not be fully realized, due to bone structures. In the movie, the Neanderthals have markedly developed brow ridges that accurately depict the shape of true Neanderthals (NOVA, 2002). However, there are certain physiological aspects that could not be properly represented. From discovered fossils, it has been shown that Neanderthals have longer, more slender pubic bones, specifically the crest of the pubis, than that of the modern human (Spilman, 2003). Since the actors naturally have the physical make up of today’s humans, the difference could not be accurately portrayed. Other aspects of the physicality of the Neanderthals that could not be represented precisely are the adaptations that made Neanderthals well fitted for terrestrial life. They had massive bones, and strong attachments to the joints. The hip joint was surrounded by powerful muscles and strong supportive ligaments that aided in mobility. The muscles of the thigh had different points of insertion on the femur than that of modern humans (Spilman, 2003). Unfortunately, these Neanderthal-specific features could not be depicted, because of the difficulty surrounding that kind of physical manipulation. There are still more physical aspects that are misrepresented in â€Å"Quest For Fire.† These include cranial features that could not be transformed. In Neanderthals, the skull was fairly large and the walls of the cranium were thick. In a few of the ch...

Ethical case Essay Example | Topics and Well Written Essays - 1000 words - 1

Ethical case - Essay Example This paper thus discusses the issues facing Lisa when challenging current policies and procedures of the acquired company from both ethical and professional perspectives. One ethical issue Lisa applied was ensuring that the corporate assets were secure. In her one year in charge as the financial manager, she faced a significant acquisition with a total cost of $10 billion. Her company acquired a prestige fragrance company. Lisa’s challenge in this case was to ensure that the acquired company came together with the parent organization in an ethical, appropriate manner. She also had to ensure that there were no unethical practices on the part of the project. Also, the management team responsible for the acquisition and integration of the company. Additionally, she had to ensure that the acquired companies were not practicing inappropriate accounting practices in order to inflate their sales or earnings. One of the stakeholders involved in ethical issue is Lisa, but he faced opposition from the controller Mr. Anderson. Lisa prepared a meeting with the parent company with a focus on accounting manual and a plan for valuation of the company’s assets. It was apparent that these documents were of little interest to Mr. Anderson. He was polite and professional, but his management style was clearly dictatorial. Anderson had worked for twelve years in the Prestige Fragrance Company and attained some several promotions. He was a CPA, who had a background in major accounting firm and had contributed a lot in the growth of the company. All this earned him respect from the Board of Directors, but it was evident that he was not happy to be in part of a smaller division in a much larger company. Lisa was very concerned about the acquired assets and the unusually high proportion of â€Å"other assets† on the balance sheet. This made her to review her preliminary observation with Anderson. She was of the view that often items in this category

Building an apps farm for university student Literature review

Building an apps farm for university student - Literature review Example How mobile apps have been applied in entrepreneurship and its benefits to the entrepreneurs. Mobile apps are software programs that one can download and use on their phones or any other devices that they have like the tablets etc. For one to use the mobile apps they need to have a smart phone, tablet, or another device that can be used to access the internet. But not all the mobile apps that are developed are able to be accessed on all the devices; every operating system has the applications that rhyme with it. Like the Android, Apple, Microsoft and Blackberry mobile operating systems have their own app stores that can be found online where the apps can be downloaded and installed (Stark, 2010). There are also retailers that can be found online that offer the apps too. There are apps that are free but others aren’t free, for the case of those that are not free, one will need to provide a credit card number before they can download an app. Some of the apps sell advertising space within the app. These ads enable the app developers to earn money through them so for them to get these advertisements they have to offer the app free so that they can reach as many users as possible. Some will make the users free to buy some features within them, most of the time the bill for these features in the in-app purchases through the app store. Though some devices are enabled for users to block the in-app purchases. There is a lot of data that apps can access, when you sign in to app stores, or download single apps, you may be asked for a permission to allow the app to get the information on the device you are using. Some apps can be used to access the phone and e-mail contacts, call logs, internet data, data about the device’s location, and the personal device’s identities. Some apps do not do a lot of functions but specifically base on a feature that they need to function to, while others are

Alcohol abuse Essay Example for Free

Alcohol abuse Essay National Institute on Alcohol Abuse and Alcoholism. Gale Opposing Viewpoints in Context. Detroit: Gale, 2014. Opposing Viewpoints in Context. Web. 21 May 2014. Alcohol Abuse and Addiction. Alcohol and Tobacco: Americas Drugs of Choice. Detroit: Gale, 2006. Information Plus Reference Series. Opposing Viewpoints in Context. Web. 21 May 2014. Drunkard Attacks Wife. Family in Society: Essential Primary Sources. Ed. K. Lee Lerner, Brenda Wilmoth Lerner, and Adrienne Wilmoth Lerner. Detroit: Gale, 2006. 40-42. Opposing Viewpoints in Context. Web. 21 May 2014. Alcohol abuse is the habitual misuse of alcohol. As children move from adolescence to young adulthood, they encounter dramatic physical, emotional, and lifestyle changes. Developmental transitions, such as puberty and increasing independence, have been associated with alcohol use. Some, adolescence take a dark turn, especially when underage drinking is involved. â€Å"Everybody is doing it† so they do it too. They drink because they want to change something about their lives , however they increases the risk of academic failure, and can cause suicide and homicide. Research shows that annually about 4,700 people under age 21 die from injuries involving underage drinking. People take drugs mainly for the reasons to fit in , in school, at work, the community , etc. They also do it to escape from reality or relax . Or so they could feel good among their peers at school. Also, they sometimes are curious and ask themselves â€Å" How does it tastes ? † â€Å" How would it affect me? † â€Å" Is it as bad/ good as everyone tells me? † . But the real reason is peer pressure, because many teenagers feel pressured to drink around their friends. Some short-term effects of alcohol are slurred speech, drowsiness, vomiting, headaches, breathing difficulties, decreased perception and coordination , blackouts and anemia . You can get all of these short-term from simply drinking alcohol. But in the other hand ,the long-term effects are unintentional injuries such as car crashes, or drowning. Increased family problems, broken relationships. They often tend to have short temper because they have been drinking to much and don’t tolerate as much things as they used to. They can get alcohol poising for drinking way too much alcohol. High blood pressure , stroke, and other heart- related diseases are also long-term effects . But the ones that caught my eye the most are liver disease, cancer of the mouth and throat, nerve damage, and permanent damage to the brain. In my opinion those are the worst ones that could happen to you, if you drink too much alcohol. Alcohol is linked to 75,000 U. S deaths a year, and shortens the lives of these people by an average of 30 years. Excessive alcohol consumption is the third leading cause of preventable death in the united stated after tobacco use and poor eating and exercise habits. The Centers for Disease Control and Prevention , estimated that 34,833 died from cirrhosis of the liver, cancer and other diseases linked to drinking too much beer , wine and spirits. Another 40,933 died from car crashes and other mishaps caused by excessive alcohol use. Researchers considered any man who averaged more than two drinks per day or more than four drinks per occasion to be an excessive drinker. For woman it was more than one drink per day or more than three drinks per occasion. Men accounted for 72 percent of the excessive drinking deaths in 2001, and those 21 and younger made up six percent of the death toll. Light or moderate drinking can benefit a person’s health , but heavy drinking increases the risk of high blood pressure , heart disorders, certain cancers and liver disease. Excessive drinkers are also more likely to die in car accidents. The United States aims to cut the rate of alcohol-related driving fatalities to four deaths 1 / 2 per 100,000 people by 2010, a 32 percent drop from 1998. There are many myths of alcohol use including that it improves sexual performance, the fact is that although you may think that drinking makes you better in bed, psychologically alcohol reduces your performance. Another myth is that you can drink and still be under control. That is a lie , drinking impairs your judgment , which increases the likelihood that you will do something you’ll later regret such as having unprotected sex , being involved in date rape, damaging property, or being victimized by others. Furthermore, teenagers often say that drinking isn’t all that dangerous, that is a myth. Reality is that one in three eighteen to twenty four year olds admitted to emergency rooms for serious injuries are intoxicated. And alcohol is also associated with homicides, suicides, and drowning , as mentioned before. But, the most common myth is that beer doesn’t have as much alcohol as hard liquor. Actually , a twelve ounce bottle of beer has the same amount as alcohol as a standard shot of eighty proof liquor (either straight or in a mixed drink ) or five ounces of wine. If you believe you or a friend may be experiencing Alcohol and/or substance problems there is help , it can be challenging but it is treatable. You can contact you’re counselor or you can contact psychological services and they could help you , I suggest do some research on which one is best suitable for you, and which one you feel more comfortable with. I strongly suggest that if you know a person with substance problems , let them know of the alcohol addiction treatment. Alcohol addiction treatment utilizes programs that help individuals who cannot stop drinking on their own understand what causes their alcohol addiction. Once they are knowledgeable about the cause and have the tools to break the cycle of alcohol addiction, they can begin to cope with the normal stresses of life. Alcohol addiction treatment means stepping out of your addicted life and into a supportive , comfortable, environment where you can begin life of sobriety. The drug amp; alcohol addiction treatment program includes expert diagnosis , detoxification, intelligent use of anti-addiction medicines, various neuro and psychotherapies , twelve – step facilitation, family involvement , health and nutrition education, and continuing life care support. POWERED BY TCPDF (WWW. TCPDF. ORG).

Culture of Hyatt Hotel Corporation

Culture of Hyatt Hotel Corporation The scope for the examination of behavior in organizations is very wide. There is a multiplicity of interrelated factors which influence the behavior and performance of people as members of a work organization. It is important to recognize the role of management as an integrating activity and as the cornerstone of organizational effectiveness. People and organizations need each other. The manager needs to understand the main influences on behavior in work organizations and the nature of the people organization relationship. (Laurie J Mullins, 2007). In this assignment I aim to analyse the working of Hyatt Hotel Corporation with reference to their cultural characteristics and how the company portrays itself. I also will analyse their emphasis on coaching their employees and the importance and effectiveness of the same. I will also discuss the tools Hyatt uses to motivate their employees and how it affects performance as well as the attrition rate of the company. Introduction to the company Hyatt Hotels and Resorts Hyatt was founded by Jay Pritzker in 1957 when he purchased the Hyatt House motel adjacent to the Los Angeles International Airport. Over the following decade, Jay Pritzker and his brother Donald Pritzker, working together with other Pritzker family business interests, grew the company into a North American management and hotel ownership company, which became a public company in 1962. In 1968, Hyatt International was formed and subsequently became a separate public company. Hyatt Corporation and Hyatt International Corporation were taken private by the Pritzker family business interests in 1979 and 1982, respectively. On December 31, 2004, substantially all of the hospitality assets owned by Pritzker family business interests, including Hyatt Corporation and Hyatt International Corporation, were consolidated under a single entity, now named Hyatt Hotels Corporation. Hyatt manages, owns, franchises and develops 434 properties around the world as of March 31, 2010. The Companys business is conducted by its employees and officers, under the direction of the President and Chief Executive Officer and the oversight of the Board of Directors to enhance the long-term value of the Company for its stockholders. The Board of Directors is elected by the stockholders to oversee management and to assure that the long-term interests of the stockholders are being served. The Board recognizes that the long-term interests of stockholders are advanced by taking into consideration, as appropriate, the concerns of other stakeholders, including associates, guests, property owners, suppliers, the public and members of the communities in which Hyatt Hotels Corporation operates. Hyatt Hotels Mission, Goals, Values Mission We provide authentic hospitality. We make a difference in the lives of those we touch everyday that is our definition of hospitality.   We do this in an environment that respects all people and all ideas.   We do it in an efficient way that leads to superior results.    Goals We aspire to be the preferred brand in each of the segments we servemost preferred among our:    Employees Guests Owners (both third party property owners as well as stockholders) Values Mutual Respect Listen well Verify Acknowledge Intellectual Honesty and Integrity Tell and accept the truth Honor your commitments Humility Let actions speak for themselves Recognize the contributions of others Fun Dont take yourself too seriously Creativity and Innovation Challenge conventional wisdom Take action/risks Evaluate METHOD As a corporate development trainee at the organization, I was involved in Human resources and Training departments of the hotel which gave me access to the policy manuals, Hyatt employee intranet and other resources. This has helped me gather the information mentioned below. Also, due to constant interaction with other employees of the organization from each department, I am able to analyze the mentioned data and discuss in detail, how the organization is faring and whether the strategy they have applied is beneficial to the performance of the company. Culture Hyatt, being a large organization maintains a basic culture although due to the size of the company and the number of employees globally, each division and hotel has developed a sub culture which defines the particular place. Hyatt believes that these sub cultures should be encouraged as long as they do not conflict with the companys basic culture. In an organization with the diversity and global presence as Hyatt, one can see both, a strong overall culture as well as the growth of powerful sub-cultures that reflect the large culture but are also different in important ways. (Schein, 2003) The word culture in Hyatt International Operations is used to refer to the personality of the organization and is formed by the combination of the following elements: Shared values (What we think is important) Beliefs (How we think things should be done) Norms (The way we do things around here) Role Models (The people who personify our corporate values) Systems (Our written and unwritten ground rules) The company has strong cultural characteristics and values that it abides by. These characteristics are based on the global presence of the company. They have six main cultural characteristics which are elaborated below. These elements determine the ways in which the organization and its people behave and solve business problems. The six key characteristics that describe the Hyatt culture are highlighted as follows: We are  innovative. Hyatt was the first hotel chain to start the atrium lobby concept in the world. They have always found alternate and smarter solutions to issues in the hospitality industry. They pride in the concept of being innovators of new trends in the industry. We work through  teams. Hyatt encourages an environment in which employees are made to work in teams to enhance performance. This also helps in increased motivation and employee satisfaction due to constant feedback from the team. We  care  for each other. Hyatt ensures that the employees are empathetic towards each others needs. They portray a picture of a family when speaking with their employees to nurture a caring attitude. We encourage  personal growth. Hyatt has numerous programs and training modules that allow fast track growth of employees. They have recognition programs for their employees and they ensure that the performance of each employee is tracked and monitored to keep employees motivated We are  multicultural. Hyatt has a presence across the globe which makes it important for the company to adapt and change according to different cultures. They ensure that there is no discrimination in terms of colour, ethnicity, religion or race. We are  customer focused. Hyatt ensures that they are focused towards the satisfaction of their external as well as internal customers. The policies of the organization keep the employees, guests as well as owners benefits in mind. These six characteristics are encouraged and rewarded throughout all aspects of Hyatts operations. They are introduced to new employees through an updated History of Hyatt presentation during the hotels Orientation Program. These cultural characteristics are communicated to all the employees of the organization so that they can reward behaviors which demonstrate them; and, hire people who will thrive in them. Preserving and communicating their culture in International Operations is critical to their continued growth and success. They can enhance the culture by rewarding the behaviors that support it, by recruiting new employees who can easily assimilate into their culture, and by demonstrating the characteristics in the day-to-day operations. From a more tactical perspective -, Hyatt makes it a point to reward behaviors that exemplify their culture such as teamwork, caring, and innovation.  This can be done through recognition programs such as HYachiever Awards, HYstar Awards, and others. They also incorporate it into their hiring processes to ensure that they are hiring people who will fit into the culture and who already share many of these characteristics. In their culture of inclusion, employees feel accepted for the individuals they are, regardless of their background, style, ideas, or beliefs. Hyatt continues to receive recognition as one of Americas best companies for our diverse population. An illustration of this culture is given below: For one week, every year, Hyatt comes together globally to Celebrate Our People by recognizing and acknowledging the most important asset to the company, their associates. This is also the perfect time to understand the differences of associates and understand the vast cultures represented in the company by pairing and celebrating with a sister hotel in another country. The culture of the organization if put in a model would be best described by Role Culture mentioned by Charles Handy in his book Understanding organizations. Role culture is successful in this organization as it is a very large company with many subsidiaries and units. All the hotels in the company are to be managed and operated according to one particular culture which makes it easy to have a flat, predictable system such as the Role culture. The hotel industry is based on predictions and planning which makes it a sensible decision to adapt to the role culture. Even though as mentioned by Mr. Handy, role cultures are slow when it comes to change, Hyatt manages change quite well as the communication, training and development is very efficiently handled. Role cultures offer security and predictability to the individual. They offer a predictable rate of climb up the pillar. They offer the chance to acquire specialist expertise without risk. They tend to reward the satisfier, the person concerned with doing his job up to the standard. The role culture is frustrating for an individual who is power oriented, or wants control over his or her work; who is eagerly ambitious or more interested in results than method. (Charles Handy, 1993) To overcome the predictability and non innovation that role culture brings about in the organization, Hyatt has a number of fast track development programs for employees that enable them to identify potential leaders and enroll them in these programs. The productivity of each employee is monitored carefully and regularly through performance development programs run by the individual department monitored by Human resources. The most important conclusion is that culture is a multifaceted, multidimensional phenomenon which is not easily reduced to a few major dimensions. Culture reflects the effort put in by the group to cope and learn, and is the residue of this learning process. Culture provides meaning, predictability and stability in the present and is also the result of effective decisions from the groups past. (Schein, 2003) MOTIVATION The hotel industry is a significant part of the tourism industry worldwide and its employees play a key role in delivering the service product to its customers. Excellent service provided by employees can create lasting positive experiences for customers. The individual motivational constructs of the hospitality employee play an important and perceivably a significant role in achieving high satisfaction among hotel customers. The motivation of employees, whether professional, skilled or unskilled, is a major issue in all service organizations. For the hotel industry, employee motivation is a major issue. It is a challenge for the management of the hotel industry to motivate employees to work with energy and efficiency due to odd hours and high stress situations One of the companys responsibilities is related to ensuring employees workplace motivation. Human resource managements function is to assist the company in keeping the employees satisfied with their jobs. If employees are not satisfied, they will not perform to expected norms. Workplace dissatisfaction and poor performance usually lead to high employee turnover in the hospitality industry, particularly in developed countries. According to a Hotel and Catering Training Company in the United Kingdom, turnover is the United Kingdom was estimated to have cost the hotel and catering industry 430 million pounds a year, and turnover was higher among men than women (Lucas, 1995). It was also reported that in order to reduce labor turnover and retain productive employees, management has to improve working conditions and keep the employees properly motivated. Human resource managers need to understand the motivational processes and human needs in different cultures. To understand employees needs, managers should understand key theories that help them learn the basic needs of people. Maslows theory is one of many theories that pointed out the basic sorts of needs. They are Physiological needs, Security needs, Belongingness needs, Esteem needs, and Self-actualization needs. The lower level needs must be satisfied before the next higher level. Another theory, Hertzbergs is based on two distinct sets of factors: hygiene factors such as pay, organizations, policies, working environment and motivating factors such as recognition, promotion, achievement and the intrinsic nature of the work. Hyatt has a number of various ways to keep their employees motivated. They follow the Herzbergs motivational theory with an adaptation of Maslows hierarchy of needs. Hyatt fulfills the Hygiene factors mentioned in the Hertzberg theory by providing the basic needs of efficient supervisory hierarchy, good working conditions, a transparent system of communication and interpersonal relations, a competitive salary along with benefits such a health insurance, provident fund and pension schemes. The companys Human Resource policies and administrative policies are also in place to ensure satisfied employees. Hyatts motivational factors in terms of the theory are also fulfilling. Their recognition programs are mentioned below in detail. In terms of the work itself, it is a challenging industry which involves a high amount of dedication and self motivation. The timings and high stress situations during peak seasons require on the spot decision making skills while being calm and composed for the client. The attrition rate in the industry is high due to these challenging factors. Hyatt tries to ensure that all their employees are motivated at all times although a weaker personality may not be able to handle the pressure which creates a situation where they do not last increasing the attrition rate of the industry itself. Recognition Programs the HYachievers, HYinnovators and HYstar Programs as well as the Service Awards are the minimum requirements that are implemented in every hotel. The Director of Human Resources is responsible for coordinating these programs and plays a pro-active role in supporting and developing new programs as appropriate for the hotel. All employee recognition programs are budgeted annually during the Business Plan process. HYstar Award: People making a difference The HYstar program has been developed to recognize the employees who continuously demonstrate Hyatt International Operations  Cultural  characteristics. The objectives of the HYstar recognition program are to reinforce the companys vision, mission and culture mentioned above. HYstar points are awarded individually to employees by various sources such as guest compliments, managers log, employee suggestions and exceptional performances. As an employee earns points in the program, they are able to utilize their points to redeem gifts at any point in time. Some examples of the types of gifts a hotel may offer are: Vouchers (i.e. food vouchers from a local grocery stores) Phone cards T-Shirts Bags Small gifts (Hyatt Logo gifts) Additional laundry entitlement Restaurant vouchers Hotel merchandise At the end of the calendar year, one  HYstar of the Year  will be awarded to the employee with the highest number of points over a one-year period. The following are examples of awards that could be presented to  HYstar of the Year: Airline ticket to a vacation destination Stay with full board at another Hyatt property Extra paid vacation to enjoy the above Some extra cash to enjoy shopping and vacation Hyatt also incorporates Maslows Hierarchy of needs to keep their employees motivated. They ensure that the Physiological and Safety needs are taken care of by providing a competitive salary including a meal a day and House rent Allowances, they have strict policies to ensure job safety in terms of termination policies and work environment as per local rules and regulations for health and safety. In order to fulfill the social, esteem and self actualization needs of their employees, they conduct an annual survey which has been formulated by an organization known as Gallup. This survey asks twelve simple questions and can review the satisfaction levels of the employees and departments of the hotels. This allows the company to know the challenges they are facing in terms of employee satisfaction and build strategies to overcome them. This survey is also used as a tool to evaluate individual hotels, and their departments in terms of levels of satisfaction which in turn affects the efficiency of the employees eventually affecting the performance of the company. The summarized results of the last two years are mentioned below as an overview of the performance of the company. In 2010, participation was strong and the 86% of Hyatt employees around the world filled the survey. The aim of conducting the survey is for the company to understand how to provide the best workplace in the hospitality industry. 1) Hyatt increased the population of employees who feel engaged by 11% in comparison to 2008/2009. 2) Over 16,000 action plans were prepared and executed in 2009. The results show that those who worked together to develop a plan and then saw it through to meaningful change were rewarded with the significant improvement in their teams engagement. Those who did not complete plans, or have meaningful discussions, saw their engagement levels remain flat or decline. 3) RECOGNITION and PROGRESS in the first half of 2010 showed the most overall improvement from 2008-2009. These were also the two items that most work groups selected in the action planning process. In 2010, Hyatt found that engaged employees are 11 times more likely to know what Hyatt stands for and what makes it different from competitors. Engaged employees are also 12 times more likely to be proud of Hyatts products and services, and 10 times more likely to recommend Hyatt to friends and family. Importance of the survey to Hyatt There is a clear and strong relationship between positive business outcomes and a workforce that identifies with organizational goals and demonstrates a strong, emotional commitment. Building and sustaining a positive experience at work for employees is important. This kind of accomplishment does not happen overnight and, once achieved, can vanish quickly if the support of engagement is not made a part of everyday lives. The feedback in 2010 will make it possible for Hyatt to focus on two or three areas in each department that will improve the work experience for the team members. Managers will be accountable for establishing meaningful action plans with the team to drive change. Information sessions are being scheduled to support action planning in individual departments and hotels with the goal of improving the employee experience at Hyatt. In addition, regular messages are posted on the employee portal that provides information on best practices that relate to creating preference in the workplace. Coaching The Hyatt Leadership Network (HLN) is an employee portal containing standardized training modules that have been developed for the employees. Each employee is enrolled in these modules according to their job description. The format of HLN is intended to provide resources that are easily accessible for learners and to support individual and business development needs.  Ãƒâ€šÃ‚   Hyatt Leadership Network learning content is organized within four schools.   The School of General Studies  provides the fundamentals of learning for all employees.   The resources available support Hyatts mission, goals, and values by providing resources that build on Hyatts culture.  Ãƒâ€šÃ‚   The School of Hospitality  provides the operational standards of performance and includes the technical skills, service expectations, and systems knowledge required in daily hotel operations.   The School of Management  provides resources supporting management skills development for Hyatt employees that lead to superior results.   The Leadership Institute  provides formal and informal development opportunities designed for future leaders at Hyatt.     Ãƒâ€šÃ‚  Hyatt believes that personal growth is an important aspect of an employees Hyatt experience; the Hyatt Leadership Network is important for the company by helping the employees meet their individual development goals.   Apart from the above, each hotel has an individual training department that imparts regular training and development modules which are beneficial to the employees. The training managers are responsible for doing a training need analysis for the employees and enroll them in various programs for their development and growth. Training is used to improve knowledge and skills, and to change attitudes, it acts like an important potential motivator. There are many benefits of training to the employee as well as the organization: Employee confidence, motivation and commitment increases It provides recognition, enhances responsibility which may lead to increased pay and promotion It provides the employee with a sense of personal satisfaction and achievement which broadens opportunities for career progression Helps to improve the quality and availability of the employees. (Mullins, 2007) Below, is a table provided by Mullins in his book defining Training, and summarizing the training in an organization. This chart fits in with an organization like Hyatt due to its large size, skill requirements and situation handling needs in its employees. There is also a strong mentoring system in place. Each new employee is mentored by an experienced employee. This helps the new employees learn and understand the processes as well as provides them with a confidante who helps them fit in to the organization and imbibe the culture. Coaching is the process of helping employees improve performance and develop their capacity to perform well in the future. It is about changing behavior to make things better. Because the process of change is difficult and can provoke anxiety, people often resist it. The forces of inertia are strong, but effective coaching can surmount them. (Friedman, 2010) Hyatt Hotels encourage coaching with the help of the mentoring system, and a concept known as Hyatt on skill training. This training module is undergone by supervisors and above. Graduating this module enables employees to conduct training sessions for tasks. Training may be conducted within the department / team. A trainer is entitled to train three other employees at a time. This enables personalized coaching for employees which makes it easier for them to understand and work on day to day tasks thus increasing the productivity. Monitoring of employees performance is also easier and more effective making them more confident in their jobs. Summary and Conclusion After the above report on Hyatt Hotels Corporation, one can derive many conclusions about the company. Hyatt is a very large organization with a presence around the world and has been awarded many times for being a great company to work for. Some of their most recent awards are mentioned below: The Culture of Hyatt Taking into consideration, Mr. Charles Handys models of culture, Hyatt follows the Role culture model. This model is getting increasingly popular with large organizations as it works by logic and rationality. The internal business processes are controlled by A process and procedure for roles fixed job descriptions, definition of authority A process and procedure for communication fixed channels and tools of communication Rules for dispute settlements a process of appeal and thorough investigation. Hyatt portrays a strong corporate culture. Corporate culture may be defined as the sum total of the customs, traditions, values and meanings that make the company unique. Since the corporate culture is formulated by the senior management and founders of the organization, it is often termed as the character of the organization. (Montana P, 2008)   

Arctic National Wildlife Refuge Dispute

Arctic National Wildlife Refuge, or ANWR, is a refuge geared toward preserving national wildlife in northeastern Alaska. ANWR is about 19 million acres, in space, and contains a potential drilling spot for oil and petroleum. The potential drilling spot is a small area known as the 10-02 Area. It is only 1. 5 million acres, or 8%, of ANWR, would even be considered for development (What is ANWR). The controversy surrounding ANWR is whether to drill or not to drill into the 10-02 area. Some people want to preserve the wilderness and to find more fuel-efficient technologies.Others want to lower gas prices and to create more job opportunities. If the government decides to drill for oil, it could possibly lead to about 17 billion barrels of oil, to last the United States for the next 20 years. According to the official ANWR website, Prudhoe Bay is located 60 miles west of ANWR and has produced about 10 billion barrels of oil in the past 20 years. It is currently producing about 1. 4 millio n barrels a day, but is slowly declining; this induces the need for a new source. The northeastern part of ANWR is America’s best opportunity in finding another oil and gas field the size of Prudhoe Bay.The coastal plain of ANWR could produce up to 1. 5 million barrels of oil a day and would save the U. S. $14 billion a year in imports (Making the Case). 75% of Alaskans want to drill in the designated ANWR area, 10-02. They feel that it could possibly relieve Americans of their foreign dependency for imported oil and petroleum. The United States currently spends up to $330 billion on foreign oil imports, not including the money used to protect and acquire it. The total area of area10-02 only amounts to 8% of ANWR’s total area, which is 1. million acres. Out of the 1. 5 million acres considered for development, only 2,000 acres of the Coastal Plain would actually be affected, which is less than half of one percent (Top Ten). Drilling in ANWR would also create anywhere f rom 250,000 to 750,000 job opportunities, as well as an opportunity to better the economy. Drilling in ANWR also has no impact on wildlife. This can be proven by the fact that the Central Arctic Caribou Herd that migrates through Prudhoe Bay has grown from 3,000 to its current population of about 32,000 healthy caribou.The total amount of oil that is expected from ANWR estimates from 9 to 16 billion barrels (Making the Case). There is also an underside to drilling in ANWR. Although it would considerably lower gas prices, it would take approximately ten years for the oil to actually reach the marketplace. Clara Tsang argues that instead of drilling in ANWR, the government should produce more energy-efficient technologies. She also states that during the peak of drilling, only 876,000 barrels of oil will be produced a day. That is not enough oil to significantly reduce world oil prices.She states that the 2000 acres designated for drilling, Area 10-02, only accounts for where the actu al equipment will be, not including the areas of the oil reservoirs. Lastly, Tsang argues the destruction of moral and spiritual grounds for conserving a place for meditation and inspiration (Tsang). On the official website for the Defenders of Wildlife, it states that we shouldn’t industrialize a natural treasure (Arctic National). It also states that if drilling became imminent that destroy the coastal plain of the Beaufort Sea, the most sensitive area of the entire refuge.They believe in preserving the national wildlife’s habitat, instead of tampering with an arctic, subarctic and boreal ecosystem (Wildlife Impacts). According to the ANWR official website, Louisiana can be greatly affected by drilling in ANWR. It would create approximately 14,800 jobs in module and facility construction, exploration, and production engineering. It also states that Louisiana has already been greatly affected by Prudhoe Bay. Since 1980, Louisiana has spent almost $400 million in Prudh oe Bay. Also, over 850 Louisiana vendors are doing business in Alaskan oil fields.An example is the Prudhoe Bay gas expansion module GHX-2, produced in New Iberia, in 1994 (What Development). Drilling in ANWR could greatly benefit the United States. It could boost the economy, decrease foreign oil trade, lower oil prices worldwide and create about 750,000 jobs, throughout the United States. On the other hand it could ruin ecosystems and tamper with wildlife’s habitats, for a less than significant amount of oil. Either way a decision has to be made. Prudhoe Bay is steadily declining. The question is whether the government wants to ontinue paying the high price of foreign imports or drill at ANWR and potentially ruin fragile and ecologically sensitive ecosystems.Works Cited â€Å"Arctic National Wildlife Refuge. † Defenders. org. 2008. Defenders of Wildlife. 19 Oct. 2008. . â€Å"Making the Case for ANWR†. ANWR. org 2008. Frontier Communications. 19 Oct. 2008. < ; http://www. anwr. org/Background/Making-the-Case-for-ANWR. php>. â€Å"Top Ten Reasons to Support ANWR Development. † ANWR. org 2008. Frontier Communications. 19 Oct. 2008. < http://www. anwr. rg/ANWR-Basics/Top-ten-reasons-to-support-ANWR-development. php>. Tsang, Clara. â€Å"Arguments Against Drilling in ANWR. † 19 Oct. 2008. . â€Å"What Development of Alaska’s Arctic Coastal Plain Means to Louisiana. † ANWR. org 2008. Frontier Communications. 19 Oct. 2008. . â€Å"What is ANWR and Where is it? † ANWR. org 2008. Frontier Communications. 19 Oct. 2008. < http://www. anwr. org/ANWR-Basics/What-is-ANWR-and-where-is-it. php>. â€Å"Wildlife Impacts from Oil Drilling in the Refuge. † Defenders. org. 2008. Defenders of Wildlife. 19 Oct. 2008. .

American way of life Essay

Choose one scene from â€Å"The Crucible† that you consider being particularly dramatic, exciting or tense. Explain your choice and discuss the importance of this scene to the play as a whole.  McCarthyism is the term describing a period, 1940s and 50s, when the USA was obsessed with a fear of communists secretly trying to destroy the American way of life. During this period thousands of Americans were accused of communism and were put on trial, they were asked about their personal lives, friends and political beliefs. They were persuaded to pass on names of communists then they could go free. This is much like the Salem witch trials when each of the accused witches were trialed and if they told the court a name of another person they were no longer accused. Rather Miller was trialed in 1956 and refused to tell them any names. He was angry that mass persecution could become hysteria. I have chosen the scene where John has confessed to his affair with Abigail and now Elizabeth has to tell Danforth if it is true. This scene is very tense because if Elizabeth lies then John will hang but if she tells the truth he will live. This is the point in the play that we find out if Elizabeth still loves John and this is also the point that Abigail realises that John doesn’t feel anything for her.  At the beginning of the scene John and Abigail are told to look away from Elizabeth so they can’t give her a sign of what to say. Abigail’s presence raises tension for John, Elizabeth and everyone else in the room. When Elizabeth enters she is made to stand alone. This distance between the characters is symbolic of the distance in their relationship. At this point Elizabeth is standing alone facing Danforth. This is an extremely tense point in the play because Elizabeth is in control of John’s fate. Elizabeth keeps trying to look at John for a sign. She starts to pause a lot because she still hasn’t made her mind up about what she is going to say. This is very tense for the audience because they know what she should say but Elizabeth doesn’t, this is called dramatic irony. Danforth starts to get angry because Elizabeth keeps glancing at John but Danforth says â€Å"The answer is in your memory and you need no help to give it to me†. This shows he is getting impatient with her. Arthur Miller shows Danforth’s anger by using lots of exclamation marks after Danforth’s speech. Danforth starts to ask lots of short curt questions very quickly. Elizabeth continues to stall and she starts to get very defensive of John. She says â€Å"Your honour I – in that time I were sick. And I – my husband is a good and righteous man†. This is a false build up; the audience believes Elizabeth is trying to portray John as a good man before she tells Danforth that he has committed lechery. This shows that she is edging towards telling the truth and that she still loves John because she is trying to save some of his dignity by saying good things about him. This false build up is ended when she starts to talk about things but before she finishes her sentence she changes to a different subject. At this point Elizabeth is equiverating and starts to struggle. Danforth ask Elizabeth outright â€Å"To you own knowledge, has John Proctor ever committed the crime of lechery!† Danforth’s anger is shown by not having a question mark just an exclamation mark. This is the climax of the play because Elizabeth now has to give a proper answer and the audience will find out what Elizabeth is going to say. Elizabeth answers (faintly)†No,sir† shows us that Elizabeth still loves John and we find out that John will be hanged, this stage action shows that she was reluctant to say no. After this John tells her to tell the truth and before the door is shut Elizabeth realises that she has done the wrong thing and says â€Å"Oh, god!† John’s fate is now sealed but he tries to protest but this has not effect on Sanford’s decision that John will be hanged.

Battle of the Chateauguay in the War of 1812

Battle of the Chateauguay in the War of 1812 Battle of the Chateauguay - Conflict Date: The Battle of the Chateauguay was fought October 26, 1813, during the War of 1812 (1812-1815). Armies Commanders Americans Major General Wade Hampton2,600 men British Lieutenant Colonel Charles de Salaberry1,530 men Battle of the Chateauguay - Background: With the failure of American operations in 1812, which saw the loss of Detroit and a defeat at Queenston Heights, plans to renew the offensives against Canada were made for 1813. Advancing across the Niagara frontier, American troops initially had success until being checked at the Battles of Stoney Creek and Beaver Dams in June. With the failure of these efforts, Secretary of War John Armstrong began planning for a fall campaign designed to capture Montreal. If successful, the citys occupation would lead to the collapse of the British position on Lake Ontario and would cause all of Upper Canada to fall into American hands. Battle of the Chateauguay - The American Plan: To take Montreal, Armstrong intended to send two forces north. One, led Major General James Wilkinson, was to depart Sacketts Harbor, NY and advance down the St. Lawrence River towards the city. The other, commanded by Major General Wade Hampton, received orders to move north from Lake Champlain with the goal of uniting with Wilkinson upon reaching Montreal. Though a sound plan, it was hampered by a deep personal feud between the two principal American commanders. Assessing his orders, Hampton initially refused to take part in the operation if it meant working with Wilkinson. To assuage his subordinate, Armstrong offered to lead the campaign in person. With this assurance, Hampton agreed to take the field. Battle of Chateauguay - Hampton Moves Out: In late September, Hampton shifted his command from Burlington, VT to Plattsburgh, NY with the assistance of US Navy gunboats led by Master Commandant Thomas Macdonough. Scouting the direct route north via the Richelieu River, Hampton determined that the British defenses in area were too strong for his force to penetrate and that there was insufficient water for his men. As a result, he shifted his line of advance west to the Chateauguay River. Reaching the river near Four Corners, NY, Hampton made camp after learning that Wilkinson was delayed. Increasingly frustrated by his rivals lack of action, he became concerned that the British were massing against him to the north. Finally receiving word that Wilkinson was ready, Hampton began marching north on October 18. Battle of the Chateauguay - The British Prepare: Alerted to the American advance, the British commander at Montreal, Major General Louis de Watteville, began shifting forces to cover the city. To the south, the leader of the British outposts in the region, Lieutenant Colonel Charles de Salaberry, began mustering militia and light infantry units to meet the threat. Composed entirely of troops recruited in Canada, Salaberrys combined force numbered around 1,500 men and consisted of Canadian Voltigeurs (light infantry), Canadian Fencibles, and various units of Select Embodied Militia. Reaching the border, Hampton was angered when 1,400 New York militiamen refused to cross into Canada. Proceeding with his regulars, his force was reduced to 2,600 men. Battle of the Chateauguay - Salaberrys Position: Well informed as to Hamptons progress, Salaberry assumed a position along the north bank of the Chateauguay River near present-day Ormstown, Quebec. Extending his line north along the bank of English River, he directed his men to construct a line of abatis to protect the position. To his rear, Salaberry placed the light companies of the 2nd and 3rd Battalions of Select Embodied Militia to guard Grants Ford. Between these two lines, Salaberry deployed various elements of his command in a series of reserve lines. While he personally commanded the forces the abatis, he assigned leadership of the reserves to Lieutenant Colonel George MacDonnell. Battle of the Chateauguay - Hampton Advances: Reaching the vicinity of Salaberrys lines on late October 25, Hampton dispatched Colonel Robert Purdy and 1,000 men to the south shore of the river with the goal of advancing and securing Grants Ford at dawn. This done, they could attack the Canadians from behind as Brigadier General George Izard mounted a frontal assault on the abatis. Having given Purdy his orders, Hampton received a troubling letter from Armstrong informing him that Wilkinson was now in command of the campaign. In addition, Hampton was instructed to build a large camp for winter quarters on the banks of the St. Lawrence. Interpreting the letter to mean that the attack on Montreal was cancelled for 1813, he would have withdrawn south had Purdy not already been committed. Battle of the Chateauguay - The Americans Held: Marching through the night, Purdys men encountered difficult terrain and failed to reach the ford by dawn. Pushing forward, Hampton and Izard encountered Salaberrys skirmishers around 10:00 AM on October 26. Forming around 300 men from the Voltigeurs, Fencibles, and various militia formations at the abatis, Salaberry prepared to meet the American assault. As Izards brigade moved forward, Purdy came into contact with the militia guarding the ford. Striking Brugià ¨res company, they made some headway until being counterattacked by two companies led by Captains Daly and de Tonnancour. In the resulting fighting, Purdy was forced to fall back. With the fighting raging south of the river, Izard began pressing Salaberrys men along the abatis. This forced the Fencibles, which had advanced forward of the abatis, to fall back. With the situation becoming precarious, Salaberry brought up his reserves and used bugle calls to fool the Americans into thinking that large numbers of enemy troops were approaching. This worked and Izards men assumed a more defensive posture. To the south, Purdy had re-engaged the Canadian militia. In the fighting, both Brugià ¨re and Daly fell badly wounded. The loss of their captains led the militia to begin falling back. In an effort to encircle the retreating Canadians, Purdys men emerged along the river bank and came under heavy fire from Salaberrys position. Stunned, they broke off their pursuit. Having witnessed this action, Hampton elected to end the engagement. Battle of the Chateauguay - Aftermath: In the fighting at the Battle of the Chateauguay, Hampton lost 23 killed, 33 wounded, and 29 missing, while Salaberry sustained 2 killed, 16 wounded, and 4 missing. Though a relatively minor engagement, the Battle of the Chateauguay had significant strategic implications as Hampton, following a council of war, elected to withdraw back to Four Corners rather than move towards the St. Lawrence. Marching south, he dispatched a messenger to Wilkinson informing him of his actions. In response, Wilkinson ordered him to advance to the river at Cornwall. Not believing this possible, Hampton sent a note to Wilkinson and moved south to Plattsburgh. Wilkinsons advance was halted at the Battle of Cryslers Farm on November 11 when he was beaten by a smaller British force. Receiving Hamptons refusal to move to Cornwall after the battle, Wilkinson used it as an excuse to abandon his offensive and move into winter quarters at French Mills, NY. This action effectively ended the 1813 campaign season. Despite high hopes, the only American successes occurred to west where Master Commandant Oliver H. Perry won the Battle of Lake Erie and Major General William H. Harrison triumphed at the Battle of the Thames. Selected Sources History of War: Battle of ChateauguayParks Canada: Battle of ChateauguayWar of 1812-1814: Battle of Chateauguay

On the origin of speaking - Emphasis

On the origin of speaking On the origin of speaking Last Thursday marked the 200th birthday of Charles Darwin: an event that did not go uncelebrated at Emphasis HQ. And even as we hung the streamers and tied up the balloons we were silently thanking the birthday boy for explaining the opposable thumbs that allowed us to do it. I mean, of course, his theory of natural selection: that particular cause of evolution that pits genes in competition with each other so that organisms can win the reproduction war, becoming increasingly sophisticated in tiny increments along the way. The roots and evolution of language have proved trickier to reconcile with Darwins magnum opus. The fact that humans happily chat away from an early age while chimps our closest relatives in the animal kingdom stay stoically silent has led to doubts on the subject. Possible suggestions for our capacity for communication are as varied as Divine bestowment or a coincidental by-product of some other adaptation process. (For example, bones are white not for aesthetic reasons but because they are strengthened with calcium. Which is white.) But theres hope yet for hard-line Darwinist linguists. Steven Pinker suggests humans have a language instinct, * which has been gradually honed for 200,000 years: this explains why children begin to pick up pretty complex grammar before they even go to school; why every community and tribe ever discovered has a stable language with regulated grammar and syntax; and why even people deaf from birth include these features in their sign language. And we cant possibly learn it by rote since it is virtually limitless: we can use it to form endlessly innovative combinations of words. Theres no reason to expect chimps to have this innate ability (tea adverts aside) because we are not descended from them directly: we share a common (extinct) ancestor. Developing our brains in this unique way is no odder, Pinker points out, than an elephant developing a trunk. In business, out-performing your rivals is still vital for survival. So were here to help your writing evolve: we like to think of ourselves as the winning gene. And hopefully that Darwin would be proud. * For more on this see Steven Pinker The Language Instinct (Penguin Books Ltd 1994)

How effective is terrorism legislation with regards to restraining Dissertation

How effective is terrorism legislation with regards to restraining terrorists - Dissertation Example Qualitative researchers: reject the idea that social sciences (such as education and training) can be studied with the same methods as the natural or physical sciences; feel that human behavior is always bound to the context in which it occurs; therefore, behavior must be studied holistically, in context, rather than being manipulated; employ an "insider's" perspective; this makes qualitative research an intensely personal and subjective style of research. Quantitative researcher: argues that both the natural and social sciences strive for testable and confirmable theories that explain phenomena by showing how they are derived from theoretical assumptions; reduces social reality to variables in the same manner as physical reality; attempt to tightly control the variable in question to see how other variables are influenced. (San Diego State University, 2006) As can be seen from the above descriptions, the sheer complexity of the situation regarding terrorism is most suited to one that sees "context" as everything, rejecting the idea that human relations can be simplified to a model as exists within the physical sciences. The "insider's" perspective is exactly the type that will allow for the most useful information to be gleaned. Viewing the situation of terrorism from an objective distance. will tend towards either of two equally undesirable ends: a conclusion of incomprehensibility or one that falls back on old stereotypes and clichs. Adopting the qualitative approach may not offer as easy cause and effect solutions to the question, but it will allow a far better exploration of what is actually occurring. The Definition of "Terrorism" and "Terrorist" The origins of the word "terrorist" are rather ironic. It seem as... This dissertation reveals that the simple, stark question remains as to whether a legislation could have stopped these young men planning and then implementing their bombings. Could any legislation have stopped them walking into that Underground station that morning? The answer is no. Many of the arguments that revolve around the issue of terrorism avoid the dilemma that is at the center of any free society’s reaction to those who want to destroy it. Namely, how far should a society go in giving up freedoms in order to protect them? Totalitarian countries tend to be remarkably free of terrorism because a police state does not allow such groups to even begin to form. If the choice is between living in a police state free of terrorism and living in a free society in which terrorism may occur, the vast majority of the British people (as in all free countries) will choose the latter. In conclusion, a free society and a democracy allow people to do and say almost anything as long as it does not directly harm anybody else. People have the privacy of their own homes to discuss what they will: if terrorism and its glories are one of those subjects there is nothing a free society can do about it. British people may move from house to house, street to street, city to city and even (within Europe) from country to country, without government intervention. One of the weaknesses that go along with the great strength of such a free society is that a terrorist may do the same thing.

CRM Assignment Example | Topics and Well Written Essays - 2250 words

CRM - Assignment Example This system will be available to the customers over the internet where they directly send their requests therefore maintaining an interactive customer experience thus enhancing customer satisfaction (Peelen 108). However, the primary goal of the system I am proposing for XYZ Corporation is to increase profits and reduces the costs incurred by the customers in accessing the products. The CRM system will also enable the corporation to track the online actions of the consumer thus it will possible to determine their future moves. The system will also be able to send direct emails to customers. The first step towards implementation of the CRM will be creation of a customer database which is the foundation of the customer relationship activity (Annekie and Adele,57). The homegrown systems used at XYZ Corporation will help in gathering the customer information for the already existing customers. The catalog will consist of data about the customers such as their transactions like the purchase history, price paid and the delivery date. The database will also contain the customer contacts that will be extracted from the homegrown system for the existing customers. Descriptive information will also be included in the database for the purpose of data analysis. The database will be integrated with the CRM system to be implemented such that the data stored on the database c an be accessed through the system. Capturing all the data related to the customers will help XYZ corporation management in understanding the needs of their customers thus; they can focus their production on the customer preferences (Annekie and Adele, 66). It also helps the management understand the customer trends thus they can identify the customer potential. Having a clear understanding of the customers will also help in maximizing profits. By considering all the needs and preferences of the customers,