CRM Assignment Example | Topics and Well Written Essays - 2250 words

CRM - Assignment Example This system will be available to the customers over the internet where they directly send their requests therefore maintaining an interactive customer experience thus enhancing customer satisfaction (Peelen 108). However, the primary goal of the system I am proposing for XYZ Corporation is to increase profits and reduces the costs incurred by the customers in accessing the products. The CRM system will also enable the corporation to track the online actions of the consumer thus it will possible to determine their future moves. The system will also be able to send direct emails to customers. The first step towards implementation of the CRM will be creation of a customer database which is the foundation of the customer relationship activity (Annekie and Adele,57). The homegrown systems used at XYZ Corporation will help in gathering the customer information for the already existing customers. The catalog will consist of data about the customers such as their transactions like the purchase history, price paid and the delivery date. The database will also contain the customer contacts that will be extracted from the homegrown system for the existing customers. Descriptive information will also be included in the database for the purpose of data analysis. The database will be integrated with the CRM system to be implemented such that the data stored on the database c an be accessed through the system. Capturing all the data related to the customers will help XYZ corporation management in understanding the needs of their customers thus; they can focus their production on the customer preferences (Annekie and Adele, 66). It also helps the management understand the customer trends thus they can identify the customer potential. Having a clear understanding of the customers will also help in maximizing profits. By considering all the needs and preferences of the customers,